Get into the minds of your prospective clients in advance of when they need your services.
When a prospective client is thinking about hiring you, he or she will usually do a little digging to figure out just how good you really are. Do you know your specialty in depth? Do you know more than they do? Can you bring a set of skills to the table that they don’t have?
Hopefully, the answer is yes. Hopefully you do have valuable knowledge, and a set of skills that extend beyond what your prospective clients already possess internally.
The next question is how you let your prospects know how much you really know and how good you are at what you do.
You can certainly write at length on your website about your expertise. But I think there is a better way
Go check out Katherine Andes’ website at andesandassociates.com and sign up for her newsletter.
Each week she sends out a newsletter which comprises a single, short tip. She writes well, and briefly. She isn’t asking her readers to devote much time to her newsletter, and she always shares something useful. The impact of what she does is cumulative – one smart tip a week, every week.
The better her newsletter, the more people will talk about it and share it.
Hopefully, among her subscribers, there are some companies that will need her services one day. The time may not be right today, but it could be in a few weeks or months.
When someone in the company asks around, trying to find a good freelance copywriter, one of her readers can say, “I know someone, and she really knows her stuff.”
Bingo. She has a new client. And she got it before the client even thought about checking out other copywriters’ websites.
She got the assignment because she pre-loaded her prospects’ minds with the knowledge that she was the smart choice.
That gives her a huge advantage over other copywriters who remain passive and hope that prospective clients will come to their sites and read all about their experience and expertise.
Katherine got into their minds faster. She got there in advance of their need for her services.
Do you do that? Do you have an e-newsletter or quality blog?
If you don’t, you should start now.
Getting into the minds of your prospective clients faster, in advance of their need for your services, will always give you an unfair advantage.
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