Are you proud of your freelance business web site?
When you run your own freelance business, you are hidden from view for most of the time.
Unlike our commuting neighbors, we don't have to dress formally for work and worry about polishing our shoes or ironing our shirts.
In fact, we can look like a complete mess while we sit in front of our computer monitors and nobody will be the wiser.
However, our web sites are constantly visible, 24 hours a day, every day.
And the appearance of your web site will have the same kind of impact as your personal appearance when you go to a meeting or presentation.
If you look scruffy, it will reflect badly on you.
If your web site looks messy, you'll have the exact same problem.
Actually, there are two separate issues here.
First, a poorly designed or written web site will undermine your efforts to present yourself as a professional writer. If your web site looks dated or amateur in any way, many of your prospects will reasonable jump to the conclusion that you're not the right person to help them.
Put simply, while a professional, sharp web site can get you plenty of new business, an amateur site will lose you business.
The second issue relates to how a poorly designed site will impact your own level of self-confidence.
Do you ever find yourself hesitating before giving out the domain name of your freelance business?
Do you find yourself apologizing for how it looks?
Do you tell prospects, clients and friends that you plan to upgrade your web site soon?
If so, your site is making you feel miserable. And that is going to seriously undermine your confidence in everything you do.
Freelancers sometimes tell me that they just can't afford a well-designed site.
I don't buy that. For a couple of reasons.
First, by shopping around through various sites online you can find excellent designers and coders who charge less than you'd pay someone to mow your lawn.
Second, as freelancers we have ridiculously low overheads. Most of us simply use the computer we would have in our home anyway. So what are your costs? A monthly phone bill? Paper? Some envelopes? An ink cartridge from time to time?
Business people who have a physical presence, with an office or store front, would cry if they thought about the income to cost ratio enjoyed by freelance businesses run from home.
Make the investment in a great looking web site for your business.
Your clients and prospects will have a great deal more respect for you.
And you'll feel a lot more confident about yourself as a professional.
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