Tired of prospecting for clients? Wouldn't you prefer that they approached YOU?
The one thing most freelance writers and copywriters hate most is prospecting for new clients.
Generally we don't like cold calling. Nor do we much like sending out dozens of prospecting letters and then getting maybe a 0.5% response.
Why don't we like it? Because we don't like rejection. We don't like feeling that our call or letter has failed.
It can be pretty depressing when you have been making cold calls all day with zero response.
And that's perfectly normal. None of us like trying our best and then being told NO!
Is there another way? Sure there is.
Instead of begging at their doors, why not take an approach that has them begging at YOUR door?
This is how I have marketed my own freelance copywriting business. I have never made a cold call. And I have never mailed out a prospecting letter.
Instead I have worked hard to position myself as an expert and an authority in my field.
I have achieved that with a simply, three-step process.
1. Write articles for serious publications.
2. Speak at meetings and conferences.
3. Get a book published by a serious publisher.
I said it was simple...I didn't say it wasn't hard work!
When you write articles, don't just write them for your own site or for a free-for-all article directory. Identify some serious magazines or web sites that are read and respected by your key prospects.
Approach these magazines and see if you can write an article for them.
As soon as your first article is published in a serious publication, you will immediately be viewed as an authority, and a cut above your competitors.
With some articles under your belt, you'll then be in a strong position to approach conference organizers and start speaking in front of groups.
As a speaker, you are now a cut above your peers who simply get their articles published.
Finally, once your have written plenty of articles and have spoken at a few events, approach some serious offline publishers. Self-publishing won't have the same power. You want to be published by a big-name publisher.
Once you have completed these three steps, you'll be golden.
People will talk about you and recommend you. And they'll approach you.
Better still, now you have established yourself as a respected authority in your niche, you can ask for and get much higher fees.
Doesn’t that sound a lot better than cold calling?
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