When you have a good idea, how BIG do you make it?
I have a coaching client who specializes in a particular market. A couple of days ago she sent me a copy of a special report she had written which looks at the impact of the current economic downturn on that industry.
What she wrote wasn't the usual, flimsy 3-page overview.
It ran to over 20 pages and was thick with data, references and quotes from industry sources.
It's not the sort of thing one would expect from a "freelancer". It's the kind of special report you would expect from an industry association or big-time research consultancy.
This report is available free from her home page.
Think about this.
When a prospective client downloads this report, what impression will they get?
That one report will do more for her image, branding and reputation than thousands of dollars of paid advertising.
She's not the only copywriter or marketer to come up with a report on "How to profit during a recession..."
The web is awash with material like that right now.
What makes her very, very different from 99% of her competitors is that she turned it into something BIG.
She didn't take the easy way out. She didn’t just write a five page report covering the seven "top tips". She didn't rush to get it published.
Instead, she sat back and decided to give this report real substance, and make it of a quality that is way above what one might expect from a "freelancer".
Is that how you do things?
Do you execute ideas in a way that is "good enough", or "good enough for now"?
Or do you work a lot harder and execute in a way that is hugely impressive, unexpected and certain to get you noticed and talked about?
For help in thinking bigger, consider my coaching service...
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